Ian McQueen

Product Placement Consultant

Ian McQueen, President, Entertainment Marketing
From motion picture promotions to television sitcoms, Ian’s entertainment marketing career has been like a roller coaster ride at Disneyland. Ian’s Hollywood background includes many elements of advertising including sponsorship, branded entertainment, merchandising, public relations, licensing and fusion marketing. As I.S.M.’s President of Entertainment Marketing, Ian’s primary duties include branded entertainment, cross promotion and event partnership marketing.

In 1985, Ian along with partners formed a product placement marketing agency that became one of the largest in the industry in less than two years with a roster that included Apple Computer, Infiniti Automobiles, Yamaha Pianos, Oakley Sunglasses, Maserati, Koala Springs International, Above the Rim Hoopwear, Beech Aircraft, Bombardier Watercraft and Dun & Bradstreet. Ian spearheaded key placements in the 80’s including the Klein bicycle that hung in Jerry’s apartment on Seinfeld for nine “first run” years (currently in syndication), Gitano apparel worn by Arnold Schwarznegger in the Universal hit movie Kindergarten Cop and Michael J. Fox’s hands-on use of Apple’s Macintosh SE in one of final episodes of Family Ties.

In 1990, Ian joined Integrated Media as Director of Product Placement. Integrated Media was a cost control management company working with low budget feature film productions. Ian’s duties included implementing and executing across the board budget reductions for all motion picture departments through tremendous support from consumer brand products and services. During 1991 on the production of Hellraiser III: Hell on Earth, Ian managed and directed cost control efforts that saved the production over a quarter million dollars, an unprecedented savings for a low budget horror film at the time!

In November of 1995, I.S.M. Entertainment was born and Ian has again carved a niche in the product placement marketing arena. Ian quickly reconnected with Seinfeld (George selling Iomega Zip Drives out of his father’s garage) and has secured significant product placement and brand integration through many other high profile projects including Ocean’s 13, NCIS, the Matrix Series, The X-Files, X-Men, Baywatch, Spiderman movies and Friends.

With his massive network of entertainment contacts, Ian continues to build and protect brands through innovative entertainment marketing!